VALÈNCIA HAS A NEW PLACE TO COME TOGETHER
Poplars along the riverbank, two towers, the place where the city’s chic bourgeoisie liked to take a stroll. Since the 17th century, València’s Alameda has been the city’s lung and green space par excellence. Even today people arrange to meet there, “Meet you on the Alameda” being a typical local phrase. A place frozen in a better time. Where else in the world is the scene of an annual battle of flowers? In the Alameda everything is possible.
History rewritten. So many of the city’s memories, so many of its grand occasions belong within the walls of the Alameda building, built in the 1950s as an aesthetic antidote to the laurels, cypresses and orange trees of the surroundings. It was named Alameda Palace, and, together with Piscina de València, it became the place to be. Everyone who was anyone was there, and many of us remember enjoying our first parties there.
Today, the building has reclaimed its mythical denomination:
Palau Alameda, an icon and energetic hub. Valencia already has its Palau de la Música, its Palau de la Exposición, and its Palau de les Arts…now it has Palau Alameda, because the Alameda is a boulevard that deserves its own palace.
The new design is fruit of the imagination of Parolio Studio, whose creative minds have recovered the aroma of jasmine and flames that characterised this place in its golden age. 2,700 square metres of nostalgia lovingly evoked to breathe new life into a cultural emblem. Parolio has designed a series of spaces in harmony with each other and with the building’s history. A gastronomical palace divided into three exquisite spaces: Àtic, a restaurant with panoramic views; La Sala, a large space for events; and Azza, a 21st century nightclub with a gritty, underground flavour.
Palau Alameda is the result of the unified vision and enthusiasm of a team of entrepreneurs formed by great professionals from the fields of architecture, engineering, design, space conceptualisation, marketing, the hospitality industry, communication and entertainment.